Gillette Venus
campaign
Girls’ Night In
Year
2022
Role
Product Launch Strategy |
Content Strategy | Script Writing
In the summer of Covid - 2022, when staying indoors meant girls saw less and less reason to shave but found more and more reason to bond, we launched a new product on a girls’ video call.
campaign
Love you to Venus & back
Year
2022
Role
Content Strategy | Writing
The category relies upon the word of the girlfriend. Shaving in a market dominated by waxing and surrounded by myths and worries, we capitalised on Friendship Day for girls to convince their girlfriends that they should give up their inhibitions in life and around shaving and take the chances they want to.
campaign
Content Development
Year
2022
Role
Content Strategy
Identifying the need to showcase the product in relatable settings while also ensuring we used skin and body types that felt familiar to the audience while educating on shaving different and specific parts of the body, content was planned and developed for an Indian audience for long term usage.
