Gold Medal Electricals

campaign

Ghar Ghar Lagta Hai

Year

2023

Role

Brand Awareness | Campaign Conceptualisation | Writing

The interior’s fanatic in me totally had a field day. If all we want is pretty and a brand manages to make fans and switches pretty while ensuring they are innovative, that’s a brand I want to sell. As we entered diwali season, and the people came home, we played upon the human behaviour of interacting with electricals that make the house feel like home. Whether it was a compulsive need to ring the bell multiple times or the only environmentally conscious person in the house who goes around switching off all electronics or the one who needs music in every corner, Goldmedal welcomed them all home.

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