Taj Hotels
Account
Taj Bengal, Kolkata
campaign
It’s a classic.
Year
2026
Role
Content Strategy | Content Development
A 35 year old 5 star property, a property that needed to welcome in a new set of guests apart from its initial patrons. This audience is as much if not more in-city guests dining in at the restaurants or making the bar their go to as it is travellers from outside the city. To a younger audience who visited with their parents, maybe even their grandparents, we had to remind them that we are part of their roots. While the conversation and the pride in cultural connection in the current scenario is one that attracts a lot of attention, we showcased the hotel as a classic in all its modern glory, one that stays true to what it sought to present while allowing its guests to always come back to it and make new discoveries.
campaign
The Advent
of all things Good
Year
2025
Role
Campaign Strategy | Content Strategy
For the uninitiated, Christmas in Kolkata is a spectacle, celebrated in grand ways. With the intent of creating a recurring IP, we turned to the hotel to look at Christmas season and the end of the year to welcome all good things, all things Christmassy at Taj Bengal. A presentation of all the joy Taj Bengal brings to its guests or can bring to them is captured here
Account
Taj City Centre
New Town, Kolkata
Content Strategy
Year
2025-2026
Role
Brand Strategy | Content Strategy | Content Development
In the new part of town, close to the airport, Taj City Centre New Town, Kolkata provides the right location for young professionals travelling for work, for younger audiences from the city venturing further for interesting experiences, and a bolder, trendier lifestyle approach.
i. A rooftop pool envisioned and communicated as the spot for beautiful proposal locations guaranteeing aesthetic pictures
ii. A classic TATA move, a sense of inclusion for pet parents, communication that presents it as a pet friendly hotel
Account
Taj Exotica
Resort & Spa, Andamans
Brand Strategy
Year
2024-2026
Role
Destination Building | Brand Strategy | Content Strategy
How do you build a conscious luxury preserved island destination? From the world’s many tropical destinations, how do we stand out, what are the experiences that can be built here and how can they be marketed. Sometimes all you can do is create content to communicate the opportunities to discover and possibilities to explore. Sometimes, you don’t sell an event venue, you plant the idea of what shape a big day can take.
i. With its immense diversity in experiences and appealing to audiences with different interests and passion, we encourage building the destination as a hub for educational residency programs or micro learning courses.
ii. You’re considered when you offer something out of the ordinary, something that sounds like it should be a ritual.
iii. Communicate to a growing community of women travelling solo in women groups, scuba divers, cyclists, hikers etc
Iv. The Andamans are an eco-travel destination, grown millenia over millenia, rich in bio-diversity, a location that truly understands how slow movement impacts the planet.
v. Building an environmentally conscious destination for a growing environmentally conscious audience
vi. A recurring IP, one that establishes the brand personality over and over again through varied themes
