Hershey's
campaign
Meethe Bahane
Year
2018
Role
Creative Conceptualisation | Writing
The concept of sweet condiments is still a growing one in a country like India. To increase sales and consumption of the Hershey’s syrups the product needed to bring more to the table than be an additional topper to shakes and ice creams. We built these consumption occasions. We created the digital extension to a recipe series built using Chef Ranveer Brar.
campaign
Launch of Hershey’s Kisses in India
Year
2018-2019
Role
Writing | Creative Conceptualisation
Launching the little chocolate loved across continents in India with warm, familiar feeling storytelling.
campaign
Brookside (Now known
as Hershey Exotic Dark)
Experiences
Year
2018-2019
Role
Content Strategy | Brand Experiences Collaboration | Event Coverage
The premium dark chocolate offering from The Hershey Company with exotic fruit flavors presented itself as a luxury snacking option. We strategised its identity as one that presents itself as an experience and as the perfect accompaniment for experiential events.
